Introducing TWO New Collections . . .

What if I told you that I have a new collection to share with you today? What if I told you I have TWO new collections to share with you today? Would that get you excited? I know I'm pretty happy about it as these are two fabulous collections that are sure to inspire you in your creative process.
Take a walk through our "Victoria Gardens" collection full of soft colors and sophisticated patterns. Stop to smell the roses and enjoy the beautiful details that make up this release!

Continue reading for the second kit and additional images of both collections!

Also included in the "Victoria Gardens" collection are beautiful iconic images of traditional items including roses, frames, flourishes, titles and border strips.

The "Journaling Elements" paper from this collection feature vintage details and intricate framing created with card making, photo framing and journaling prompts in mind:

With the same traditional emphasis, the second collection I get to share with you today is "Apothecary," which features magical prints and patterns in orange, gray and black:

In this collection, icons have been designed both for Halloween layouts, cards and projects; as well as, more traditional non-holiday projects:

The "Apothecary" alphabet sheet includes three distinct alphabets for creating titles, adding labels, and creating journaling. With this many choices, you have endless possibilities for what you want to say:

The "Victoria Gardens" collection will begin shipping and be available for purchase next month, while "Apothecary" will appear in stores in early August. While you're waiting to get your hands on both of these collections, we'd love to hear how you plan to use them. Simply leave us your thoughts and reactions in the comments section below, and be sure to share the news with your friends!

63 comments:

  1. Lee Anne
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    I like how these collections look a little different than the past couple of collections. Very pretty!

    June 22, 2011 at 3:06 PM
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    Victoria Gardens - absolutely lush and gorgeous!!

    June 22, 2011 at 3:12 PM
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    Love. Love the black splashes in Victoria Gardens. :)

    June 22, 2011 at 3:13 PM
  4. Steph
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    Love both these collections! The journaling elements paper from Victoria Gardens is beautiful. The skull paper and sticker sheet from Apothecary are great...love the name of this collection too. Can't wait to buy both of these.

    June 22, 2011 at 3:29 PM
  5. Josie0602
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    Beautiful collections! Since I seem to only make cards, I would probably use it for that purpose. Where can I buy your paper online?

    June 22, 2011 at 3:37 PM
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    Love, love, love!

    June 22, 2011 at 3:38 PM
  7. Court
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    I am SO excited about both of them!!!

    June 22, 2011 at 3:41 PM
  8. kim c
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    oh wow, i'm so glad you're releasing halloween in august. i love to do altered projects halloween scrapbook goodies and its nice to get a head start, especially since i'm so incredibly slooooow.

    exited to see this in real life.

    June 22, 2011 at 3:43 PM
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    Okay, the Halloween set is great, but that Victoria Gardens is to die for!!! Totally see myself getting the papers to make cards - the patterns look like a great size for cardmaking. Thanks for the peeks.

    June 22, 2011 at 3:53 PM
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    Both are beautiful in different ways - so grown up compared to other lines. Great job Echo Park!

    June 22, 2011 at 3:58 PM
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    I love these! Especially the first one--perfect for my heritage album!

    June 22, 2011 at 4:18 PM
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    Can i wait patiently for these to hit the store's in the uk?...I think not!!!

    But i will be buying the whole lot when it does!!!

    These to lines are really gorgeous!!

    June 22, 2011 at 4:24 PM
  13. Lisa
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    I love everything I see - all the collections you are releasing/have released are just gorgeous. I adore Victoria Gardens. So wonderful for all the summer photos that are just waiting to be taken. Or the two adorable nieces I have. Or. or. or. Love!

    June 22, 2011 at 4:41 PM
  14. Laurel
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    OMG are you kidding me! LOVE these, love that Victoria collection and I have already been using that Apothecary digi set, LOVE it, my favorite Halloween papers ever!

    June 22, 2011 at 4:47 PM
  15. Caren B
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    Love all your papers, but I have the perfect project for Apothecary. I have some letters I've been wanting to decorate and this is the perfect paper to use!

    June 22, 2011 at 5:20 PM
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    These are so cool. I need more paper like I need a hole in my head but will be getting these.

    June 22, 2011 at 5:32 PM
  17. Jasmine S
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    Yuuuuuuuuuuuummy. I cannot wait to get stuck into these collections.

    June 22, 2011 at 5:46 PM
  18. Kris Berc
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    OMG! Victoria Gardens is my favorite release of yours yet! It's a MUST-HAVE for layouts of my little girl!

    June 22, 2011 at 5:56 PM
  19. Carolina
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    The Victoria Gardens collection is just stunning and LOVE the Apothecary collection - can't wait to get my hands on it!

    June 22, 2011 at 6:19 PM
  20. Jessrose21
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    I love Victoria Gardens! The colors are beautiful and the patterns look so pretty.

    June 22, 2011 at 6:23 PM
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    Victoria Gardens is absolutely beautiful - my husband and children are all musical and I love the note paper! I can see lots of layouts using this collection in my future! Loved your halloween collection last year and I think Apothecary is even better! WOW!

    June 22, 2011 at 6:24 PM
  22. Tracey
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    These are both incredible collections but I absolutely am in love with Victoria Gardens!

    June 22, 2011 at 6:47 PM
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    love them as always just perfect.

    June 22, 2011 at 7:01 PM
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    I ALWAYS love EP and these new collections are no exception. I can't wait to get them and start playing!

    June 22, 2011 at 7:08 PM
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    Wow, both of these collections look amazing!! I especially love the colors and patterns of the Victoria Gardens collection. I know I would reach for these papers again and again throughout the year!

    June 22, 2011 at 7:52 PM
  26. Heather
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    Oh my! I LOVE Victoria Gardens!!! I can't wait to use that in some LO's!!

    June 22, 2011 at 7:59 PM
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    The traditional Halloween colors of Apothecary are calling to me! These would make such fun treat holders!!!

    June 22, 2011 at 8:11 PM
  28. Unknown
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    Love Victoria Gardens!!!! http://visionsofpaper.blogspot.com/

    June 22, 2011 at 8:19 PM
  29. Melissa
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    Oh... Victoria Gardens is just so jaw-droppingly beautiful! I love Apothecary, too, although I don't really scrap Halloween-related layouts. Definitely picking up Victoria Gardens, though!

    June 22, 2011 at 8:24 PM
  30. Tammy
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    Oh bestill my heart....I'm in LOVE!!!!!!!!! Can't wait till this comes out!!! :)

    June 22, 2011 at 8:36 PM
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    Ohhhhh these are FABULOUS!!! I NEED them both!!!!!

    June 22, 2011 at 9:22 PM
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    I adore them both! Can't wait for them to start showing up in stores (and kits!).

    June 22, 2011 at 9:31 PM
  33. Nicole
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    Can't wait for Apothecary to come out! I think I'll make a witch's spell box or printer's tray. Oh the possibilities!

    June 22, 2011 at 10:29 PM
  34. Johanna
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    Love love love those new papers!! Victoria Garden is gorgeous!!

    June 22, 2011 at 11:37 PM
  35. Genevive
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    im using Victoria Gardens for my next class definitely! *now making class samples using Country Drive and im blown away by its pretty-ness!!!*

    June 22, 2011 at 11:56 PM
  36. Shalah
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    Wow! You've done it again EP; two more fabulous collections!

    June 23, 2011 at 12:30 AM
  37. Romy
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    Wow, wow, wow! I like everything Echo Park, but these two collections are my absolute favourites ever:) Love the vintage/shabby chic feel to Victoria Gardens...and did I spot pink too...then I'm in love:) And the Halloween collection is so so cool! I simply adore the coordinating sticker sheet.

    June 23, 2011 at 12:51 AM
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    Wonderful collections!! Love the pinks and green that are versatile. And the Halloween-ish is awesome!!

    June 23, 2011 at 12:56 AM
  39. Mireille
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    awesome collections!!! Love what you did here.. and I love it even more that the halloween collection is so versatile.. that it doesn't have to be hallowenish!! great job!

    June 23, 2011 at 2:24 AM
  40. Lucy
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    Wow. I want this collection!

    June 23, 2011 at 5:55 AM
  41. Jodi
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    OMGosh!!! Trying to catch my breath here!!! I am painting and moving into a new studio and can envision lots of Victoria garden inspiration in there!!! the color palette and patters are just dreamy!!!
    Love the Apothecary line rocks too!! Love that it can be used for teens and adults without the cutsie look!!

    June 23, 2011 at 6:07 AM
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    Victoria gardens! just what I've been looking for. Can't wait to buy it :-)

    June 23, 2011 at 6:25 AM
  43. Aimee Kidd
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    YAY!! Both of these collections are GORGEOUS!! Victoria Gardens is the girly equivalent to For the Record to me!! I LOVE it! And as for the Halloween line....I've been waiting to see the new releases and this is just what I was looking for!!

    June 23, 2011 at 6:45 AM
  44. Michele
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    I can't wait for the Apothecary collection! October is a busy month for us and I usually make a mini to house all the things we do. This paper would be perfect!

    June 23, 2011 at 6:49 AM
  45. AtStudioD
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    I want the Victoria Gardens collection so badly, I can smell the ink that printed it!! lol.

    I LOVE!!!!!!

    (can you tell I'm excited?) hehe.

    x0, Damaris

    June 23, 2011 at 9:10 AM
  46. Anonymous
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    Wow, I love the Victoria Garden collection! It´s a "must-have". :)

    June 23, 2011 at 9:36 AM
  47. Anonymous
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    Can I walk through Victoria Gardens...ohhh..I would love to have this.. :)

    its exquisite.. :)

    June 23, 2011 at 9:38 AM
  48. DoBea A.
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    Victoria Gardens is gorgeous and Apothecary is too die for!! Can't wait to get my hands on both of them!!!

    June 23, 2011 at 9:54 AM
  49. Ines
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    Love both of them and that tells a lot because I am not that big on Halloween paper, but this line is just gorgeous, and Victorian Garden is perfect for my girls

    June 23, 2011 at 1:38 PM
  50. rebecca
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    that victoria gardens paper is TDF,i love the vintage feel & shabby chic look of both of these collections!!these are right up my alley,i plan on making some timeless pages of my girls with victoria gardens & gorgeous halloween layouts with the halloween kit,so different from most halloween lines! :)

    June 23, 2011 at 1:48 PM
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    Oh MY! These are simply amazing! I am absolutely getting my hands on both as soon as they hit the shelves! :)

    June 23, 2011 at 3:20 PM
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    I'm really excited about the Vintage set and would probably use any excuse to use it on scrapbook layouts!

    June 23, 2011 at 5:21 PM
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    Oh my goodness... I didn't think that I could love you any more than I do already!! WOW!!

    June 23, 2011 at 6:47 PM
  54. Anonymous
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    Oh my, I love both lines. When will they be in stores?

    June 23, 2011 at 10:38 PM
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    OMG love the Victoria Garden line...would love to use them to scrap my own baby photo's...Can't wait to see them IRL!! Love it!

    June 24, 2011 at 12:05 AM
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    Love the first one!! But the second is a nice twist on traditional halloween!

    June 24, 2011 at 8:19 AM
  57. Wendy
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    Both these lines are amazingly fabulous!

    June 24, 2011 at 1:07 PM
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    I love Victoria Gardens, so perfect for pics of my little girl :) And here I thought Country Drive was my fave lol. Gotta have Victoria Gardens too now!!!

    June 24, 2011 at 6:45 PM
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    OHHHHHH I def. love that first line! LOVE the shabby chic feel! And I could totally use that for some scrapbooking pages for this tea party that I am attending tomorrow! LOVE IT:) THANKS for the chance to win:) sbmmhoover at yahoo dot com

    June 24, 2011 at 9:02 PM
  60. Jess
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    Omg I love them both. They are so wonderful you guys have out done your selves again. I can't wait to get my hands on them.

    June 24, 2011 at 9:47 PM
  61. Kate
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    OMG I love this new line. So pretty.

    hugs
    kate

    June 25, 2011 at 11:03 AM
  62. Denimo
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    Oh yeah... I love the Victorian Gardens collection. However, I can't find it in the store. I'm sure I'm just overlooking it, but could you help me??
    THANKS!
    Denise

    June 28, 2011 at 10:57 AM
  63. AtStudioD
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    I want want want want Victoria Gardens badly that I might buy 3 of the collections to hoard 1 and use 2. LOL.

    Thanks so much for always making the most amazing collections.

    x0, Damaris

    June 29, 2011 at 3:01 PM

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